The moody lighting in this was done with the Honl Photo Speedlight 1/8 Grid.  It’s a plastic piece that looks like a honeycomb — a common DIY is to take a bunch of evenly sized black plastic straws, glue them together and then put them in front of the flash.  Strobist has instructions for the DIY version here.  It was a bit tricky controlling the direction of the light and there were more than few trial-error error shots to get the light to beam on the logo without having the kickback glare of light hitting white paper….it could definitely be better, if I was going to do it over again, I would use a lightstand rather than holding the flash in my left hand as high as as I could while taking the picture. 

Please excuse the rather unkempt nails (sometimes sharp details are a bad thing!).   This pic takes advantage of the great macro capabilities of my G-9.  I have definitely not stopped being totally amazed with what this little point and shoot can do.  One of my favorite photography bloggers has jumped on the Canon G bandwagon and has the newest G11, with a discussion of the macro capabilities here.